About Digital Marketing Audit
Finance approves the budget. Marketing reports the results. See the gap for yourself.
Every quarter, finance signs off on digital marketing spend it can’t independently verify.
The reporting comes from the same team doing the spending.
Reconciliation is slow and manual. And the waste – broad-match bleed, branded-term cannibalization, double-counted conversions – sits in places a summary deck will never show you.
Digital Marketing Audit (DMA) closes that gap.
It gives finance and operations an independent read on where digital ad money actually goes.
Checked by something other than the marketing team’s own dashboard.
No new dashboard. You just ask.
Most “audit” tools hand you another login and another wall of charts someone else decided you needed. We think that’s backwards. A dashboard is a fixed set of answers to questions you didn’t ask. The interesting problems in an ad account are never the ones a pre-built chart anticipates.
So DMA doesn’t live in a dashboard. It lives inside Claude, Anthropic’s AI assistant, where you ask in plain language and get a straight answer.
You get the analysis, the numbers behind it, and the reasoning – not a visualization you have to interpret yourself.
A beautiful dashboard that doesn’t change a decision is just expensive decoration. We’d rather give you one sentence that saves real money than ten charts that look impressive in a board pack.
The philosophy: decisions, not decoration
Most tools optimize for how the output looks. We optimize for whether it changes what you do next. Every account is different and every question is different, so a fixed report can only ever answer the questions someone anticipated when they built it. A conversation answers the ones you actually have. The software bends around your problem instead of forcing your problem into a template.
That’s also why DMA gives you the reasoning, not just the result. “Here’s your data” is where most reporting stops. We’d rather show you what the data means and what to do about it – because a number you can’t act on is just decoration with a decimal point.
And it’s why there’s nothing to learn. No new tool, no analyst to book, no dashboard to configure. You ask the question the way you’d ask a sharp colleague, and you get an answer you can take into the next budget meeting.
Who built it
DMA is built by Mert Dökümcü – an engineer, marketer, and auditor who spent roughly a decade on both sides of the ad account.
He’s built revenue forecasting models and ad automation for marketplaces, run the audit practice at a digital consultancy working with enterprise clients, and sat inside enough Google Ads accounts to see exactly what finance never gets shown.
DMA exists because the leakage was always visible from the inside – and almost never made it into the report that reached the people signing the checks.
It’s built by someone who understands the numbers, the marketing, and the engineering underneath all three.
Frequently Asked Questions
Do I have to hand over access to my ad accounts?
No. You connect your accounts via official OAuth flows (Google/Meta), so you don’t share your account password with DMA. You can disconnect access at any time.
Where does my data go, and is it safe?
DMA stores only what’s needed to run audits and keep your connection active. Sensitive tokens are encrypted, API keys are hashed, and access is gated by authenticated sessions and subscription checks. You can revoke access whenever you want.
Which platforms does DMA audit?
DMA currently audits Google Ads and Meta Ads. More channels are planned over time.
Do I need to be technical to use it?
No. If you can connect your ad account and ask a question in plain language, you can use DMA. The assistant handles tool calls and returns findings in normal business language.
Why inside an AI assistant instead of a normal web app?
Because it’s faster and more flexible for analysis workflows. You can ask follow-up questions, request summaries, compare accounts, and generate action plans in one conversation instead of navigating multiple dashboards.
How is this different from what my marketing team or agency already reports?
DMA is designed to surface waste, missed opportunities, and actionable fixes quickly – not just performance snapshots. It complements team/agency reporting by giving you an always-available second layer of audit intelligence you can query on demand.
What does it cost?
DMA is offered as a subscription product. Pricing depends on your current plan and is shown during signup/checkout in the app.
Which AI assistants does it work with, and what's coming next?
Today it’s built for connector-based usage in major AI assistants (including Claude, with broader support evolving). The roadmap includes expanded assistant coverage and additional ad/data platforms.
How do I get set up? What's the first step?
Start by connecting DMA in your AI assistant, then authorize your ad account(s). After that, run a first command like “list my accessible accounts” or “audit this account,” and DMA will guide the rest.
